NEEDS & GOALS
Revamp the brand to help better display its message while increasing brand awareness and sales.
Revamp the brand to help better display its message while increasing brand awareness and sales.
Earthbound Trading Co. is a brand for outgoing free spirits that are unapologetically themselves. The brand embodies a mix between natural and groovy making it appealing to different walks of life. Earthbound sells not only apparel for an alternative taste, but accessories, home décor, crystals and aroma, and spa goods.
Stud Earrings
Enamel Pin
Essential Oils
Pendent Necklace
Matchbox
Incense Sticks
Packaging
The new quirky packaging matches the fun and groovy shoppers by using bright contrasting colors and bold illustrations.
Bags and Boxes
With the new funky illustration style, shopping bags are now eye-catching to the public thus gaining the attention of new customers. Gift wrap is also a fun addition for Earthbound’s customer’s special occasions.
Public Branding
Earthbound’s new logo lockup is now as eye-catching and unique as the products they sell, and the people that shop there.
Mockup images are sourced from Adobe Stock, Unsplash, or Rawpixel or photographed by myself.
CLASS
Final Portfolio
Spring 2023
Final Portfolio
Spring 2023
PROFESSOR
Stephen Zhang
Stephen Zhang