NEEDS & GOALS
Create a compelling ad campaign series to create brand awareness in the community they serve and boost sales or foot traffic.
Trailer Park Lounge is a bar and grill located in New York City. The bar is full of whacky and unique decore with customers to match. They pride themselves on being accepting of all walks of life and having their customers come as they are like it is a home away from home.
Create a compelling ad campaign series to create brand awareness in the community they serve and boost sales or foot traffic.
Trailer Park Lounge is a bar and grill located in New York City. The bar is full of whacky and unique decore with customers to match. They pride themselves on being accepting of all walks of life and having their customers come as they are like it is a home away from home.
ART DIRECTION
The ad was designed to look like the inside of the bathroom stall to compliment the whacky and out-of-the-ordinary feel. Often times at bars, people will write comments, have conversations, or put social media handles on the walls. The main text is provided to be a conversation starter that promotes people to connect and find other like-minded people. These ads would be designed for printing, electronic kiosks, and social media posts to gain business traffic.
The ad was designed to look like the inside of the bathroom stall to compliment the whacky and out-of-the-ordinary feel. Often times at bars, people will write comments, have conversations, or put social media handles on the walls. The main text is provided to be a conversation starter that promotes people to connect and find other like-minded people. These ads would be designed for printing, electronic kiosks, and social media posts to gain business traffic.
Mockup images are sourced from Adobe Stock, Unsplash, or Rawpixel.
CLASS
Art Direction
Art Direction
Spring 2022
PROFESSOR
Douglas May
Douglas May