NEEDS & GOALS
Create a brand campaign promoting the brand’s research-backed products that dogs and cats enjoy eating.
Create a brand campaign promoting the brand’s research-backed products that dogs and cats enjoy eating.
Natural Balance is a limited-ingredient dog and cat food brand that has been around for over thirty years. They
believe in simple-to-understand ingredients that make it easy to feed your pet knowing what they are consuming.
Each bag’s ingredients are research-backed, honest, and tested to be the safest for your animal’s well-being. Their
list of ingredients is easy to pronounce and is transparent to give you confidence in what you are feeding your furry friends. Their limited ingredient list serves as a well-formulated food for picky eaters and is packed with the key nutrients they need to live a long and healthy life. Each bag can be traced and tested by their licensed registered Veterinary Technicians to know what exactly is in each bag.
believe in simple-to-understand ingredients that make it easy to feed your pet knowing what they are consuming.
Each bag’s ingredients are research-backed, honest, and tested to be the safest for your animal’s well-being. Their
list of ingredients is easy to pronounce and is transparent to give you confidence in what you are feeding your furry friends. Their limited ingredient list serves as a well-formulated food for picky eaters and is packed with the key nutrients they need to live a long and healthy life. Each bag can be traced and tested by their licensed registered Veterinary Technicians to know what exactly is in each bag.
Dog Food Packaging
The dog food packaging now features a different dog breed that is surrounded by the environment in where the main ingredient of that formula is sourced from. Having each formula a different color also aids customers with differentiating the brand and the formula. The lino cut illustration style is paired with a natural, weathered texture on the top which compliments the look of the recycled materials bags.
The dog food packaging now features a different dog breed that is surrounded by the environment in where the main ingredient of that formula is sourced from. Having each formula a different color also aids customers with differentiating the brand and the formula. The lino cut illustration style is paired with a natural, weathered texture on the top which compliments the look of the recycled materials bags.
Website
The redesigned home screen now shows the excitement of the dogs when they are on a Natural Balance diet. The navigation menu contains clear titles that are designed to help users find what they are looking for with ease. The “Dog Recipes” page now has a filter system to effortlessly find the formula with the ingredients. This helps buyers make the right decisions about the proper dietary fit for their pets.
The redesigned home screen now shows the excitement of the dogs when they are on a Natural Balance diet. The navigation menu contains clear titles that are designed to help users find what they are looking for with ease. The “Dog Recipes” page now has a filter system to effortlessly find the formula with the ingredients. This helps buyers make the right decisions about the proper dietary fit for their pets.
Mockup images are sourced from Adobe Stock, Unsplash, or Rawpixel.
CLASS
Advanced Campaigns
Advanced Campaigns
Fall 2022
PROFESSOR
Bryan Boyd
Bryan Boyd