NEEDS & GOALS
Design team and player merchandising to promote sales and pride in being a fan of the team.
Design team and player merchandising to promote sales and pride in being a fan of the team.
When being a sports fan, many people take pride in being a fan of a player or the team as a whole. Often times when going to a game, fans will shop in the home team’s stadium merch store to buy game memorabilia and team-branded merch. The team and other licensed sports companies will also sell branded and player pieces to boost sales and pride in being a fan of a team. Often huge fans will have at least one shirt, jersey, poster, phone case, or car decal to show pride in the team. Or even to some extremes, some will have rooms filled with player-themed decor.
This was not in partnership with the NFL or Pittsburgh Steelers.
Player Card Poster
Often times fans will buy merchandise to show support for their favorite player or for their own collection. These posters were inspired by playing card inspired and are centered around the team's top and most popular players. These posters are a source of revenue for the team and merchandising companies to capitalize on. As a result, it excites fans and increases their attention to the team's performance and stats.
Often times fans will buy merchandise to show support for their favorite player or for their own collection. These posters were inspired by playing card inspired and are centered around the team's top and most popular players. These posters are a source of revenue for the team and merchandising companies to capitalize on. As a result, it excites fans and increases their attention to the team's performance and stats.
Phone Cases with Historical Phrases
These cases were based on historical Steelers' phrases and memorabilia. The case design on the left symbolizes fans chanting “here we go steelers, here we go!”. The design on the right is inspired by the Terrible Towel; a collector's item fans twirl in the air after a score in celebration, or to support the players.
These cases were based on historical Steelers' phrases and memorabilia. The case design on the left symbolizes fans chanting “here we go steelers, here we go!”. The design on the right is inspired by the Terrible Towel; a collector's item fans twirl in the air after a score in celebration, or to support the players.
Mockup images are sourced from Adobe Stock, Unsplash, or Rawpixel.